Post by account_disabled on Mar 13, 2024 5:57:02 GMT
The of aggregatorstyle Sponsored results that show up in mobileespecially on Android. The top mobile search result for most flight hotel music and TV show queries are now specially designed sponsored aggregated results that push the old organic results below the fold. Whenever you see a little grey i in the upper right hand corner of a mobile search result especially a specially formatted list of results that Google has aggregated for you that means that Google is probably getting a small portion of any related transaction even if it is just the website paying for the click.
Simple bluelink search results may soon be a thing of the pastespecially Anhui Mobile Phone Number List above the fold. Even regular nonaggregatorstyle PPC results are taking up more room and looking more compelling with clicktocall star ratings app icons links for directions and ad extensions so these may be more of a threat for SEO moving forward shown on the right. There is a long list of examples that we shared in the Appendix of Cindys SMX Munich deck about the Future of Mobile SEO. With all the scraping PPC may be the only way to outrank Google and get above the fold for some queries in the mobile SERP.
If you have not seen Dr. Petes presentation from SMX West this year about the Changing of Google SERPS you really must It addresses this question in the desktop format but I think the crux of what he is saying is even truer in mobile. This Dr. Pete quote from a related interview is very telling Google is essentially competing against us with our own information and in the relationship between Google and webmasters. Dr. Pete In terms of which keywords are more mobileoriented than desktoporiented this can be a difficult question. You can get some basic information from Webmaster Tools by filtering the keyword information to show mobile only queries.
Simple bluelink search results may soon be a thing of the pastespecially Anhui Mobile Phone Number List above the fold. Even regular nonaggregatorstyle PPC results are taking up more room and looking more compelling with clicktocall star ratings app icons links for directions and ad extensions so these may be more of a threat for SEO moving forward shown on the right. There is a long list of examples that we shared in the Appendix of Cindys SMX Munich deck about the Future of Mobile SEO. With all the scraping PPC may be the only way to outrank Google and get above the fold for some queries in the mobile SERP.
If you have not seen Dr. Petes presentation from SMX West this year about the Changing of Google SERPS you really must It addresses this question in the desktop format but I think the crux of what he is saying is even truer in mobile. This Dr. Pete quote from a related interview is very telling Google is essentially competing against us with our own information and in the relationship between Google and webmasters. Dr. Pete In terms of which keywords are more mobileoriented than desktoporiented this can be a difficult question. You can get some basic information from Webmaster Tools by filtering the keyword information to show mobile only queries.