Post by account_disabled on Mar 10, 2024 7:42:10 GMT
The advice Focus on what leads to improvements My advice is to take a broader perspective. Stop focusing exclusively on this directly impacts SEO and therefore is my job and this doesnt directly influence SEO and therefore is not my job. Say holistically I know that lots of things impact searcher satisfaction User experience Amplification and amplification likelihood Engagement Branding through memory and association Relationships with people Brand coverage and Saturation. All of these things will indirectly positively impact your rankings but not just your rankings.
Theyll impact positively your conversion rate. Theyll impact positively Europe Cell Phone Number List your user experience. Theyll impact positively your bottom line. Thats the one that you really care about. SEO is just a path to the bottom line to sales and brand building and amplification and the things that you are actually trying to grow. If you focus on these and youre aware of what is direct versus indirect and how the indirect things impact the direct things I think you can craft a very smart holistic SEO strategy. If you throw out all the indirect stuff because its not direct you are killing yourself. Youre shooting yourself in the foot.
Your competitors frankly the smart ones are the ones who are going to concentrate on both of these. Sometimes indirect stuff can be more powerful in the short term and the long term than direct stuff. Thats just how it goes. Id urge you to fight for the ability to have influence on these indirect signals especially when they also have positive impacts on other channels. Dont let rank influence be a shortterm measurement only. I think one of the big problems is that folks look at their rankings and they say Okay we did this. It moved up the next week. That clearly had an impact. No. Look a lot of the work that we do in SEO has rank impact for months and years to come. We cant just measure things.
Theyll impact positively your conversion rate. Theyll impact positively Europe Cell Phone Number List your user experience. Theyll impact positively your bottom line. Thats the one that you really care about. SEO is just a path to the bottom line to sales and brand building and amplification and the things that you are actually trying to grow. If you focus on these and youre aware of what is direct versus indirect and how the indirect things impact the direct things I think you can craft a very smart holistic SEO strategy. If you throw out all the indirect stuff because its not direct you are killing yourself. Youre shooting yourself in the foot.
Your competitors frankly the smart ones are the ones who are going to concentrate on both of these. Sometimes indirect stuff can be more powerful in the short term and the long term than direct stuff. Thats just how it goes. Id urge you to fight for the ability to have influence on these indirect signals especially when they also have positive impacts on other channels. Dont let rank influence be a shortterm measurement only. I think one of the big problems is that folks look at their rankings and they say Okay we did this. It moved up the next week. That clearly had an impact. No. Look a lot of the work that we do in SEO has rank impact for months and years to come. We cant just measure things.