Post by account_disabled on Feb 20, 2024 4:46:08 GMT
The average than campaigns created for a niche demographic. Creating broadly appealing versus nichefocused content is a choice of fishing in a big pond or a little pond. Youll have a larger volume of outreach targets and greater potential audience reach with a broadly appealing campaign. On the other hand niche campaigns have limited reach because theyre much harder to get picked up by widelyread general news sites that want stories with mass appeal. Instead you can only pitch the handful of publishers that cover the niche topic. For this reason we often create tangential content or content about a popular topic related to a clients vertical for many of our clients whose goals include a high volume of links and media mentions.
This being said its possible to get a ton of media attention and engagement Greece Mobile Number List with nichefocused campaigns which I explore later in this post. When a combination of emotions surprise and broad appeal was present in a campaign it supercharged the results. So we know emotions and surprise work well on their own. However when these factors were paired together with a broadly appealing topic we saw even greater success. Campaigns that were both emotional and surprising earned pickups and social shares on average. Incorporating all three made the biggest impact on the average results campaigns that were emotional surprising and broadly appealing earned pickups and social shares on average.
We know audiences are drawn to emotionally resonant universally appealing and surprising content but these traits play a big role in campaign success before the public even sees the content theyre crucial for getting your outreach pitch read and acted upon. Content with these three traits has strong headline potential which publishers immediately pick up on when they read a pitch. In other words its going to be easy for publishers to write an irresistible headline if they publish your campaign. Without a great headline its much harder to draw.
This being said its possible to get a ton of media attention and engagement Greece Mobile Number List with nichefocused campaigns which I explore later in this post. When a combination of emotions surprise and broad appeal was present in a campaign it supercharged the results. So we know emotions and surprise work well on their own. However when these factors were paired together with a broadly appealing topic we saw even greater success. Campaigns that were both emotional and surprising earned pickups and social shares on average. Incorporating all three made the biggest impact on the average results campaigns that were emotional surprising and broadly appealing earned pickups and social shares on average.
We know audiences are drawn to emotionally resonant universally appealing and surprising content but these traits play a big role in campaign success before the public even sees the content theyre crucial for getting your outreach pitch read and acted upon. Content with these three traits has strong headline potential which publishers immediately pick up on when they read a pitch. In other words its going to be easy for publishers to write an irresistible headline if they publish your campaign. Without a great headline its much harder to draw.