Post by account_disabled on Jan 10, 2024 10:06:33 GMT
This is the latest installment in a series on Google Ads campaign settings. In the first post in the series, we talked about how to name and organize your Google Ads campaigns, in the second post we focused on locations and languages settings within the Ads settings tab, and in the third post in the series we offered best practices around Google Ads bidding and budget settings. In this post we’ll walk through the networks and devices settings within the Google Ads campaign settings options. networks and devices settings Google Ad Network Targeting The first set of options for Google Ads advertisers lies within the Google Ads network targeting menu. Your first option is to target “All available sites” or “Let me choose”: AdWords networks settings As you can see Google is “recommending” targeting all available sites for new advertisers, but in.
fact in most cases this is suboptimal. When “Let me choose…” is selected, the network settings are an opportunity to split out search ads and display ads. Search ads and display ads typically have very different: Levels of intent on the part of the visitor – A searcher is looking for something specific, and you can target that intent, while a visitor to a site is looking to consume the site’s Whatsapp Mobile Number List content, typically. Threshold for interruption on the part of the visitor – While a searcher is actively looking for an answer to their question or problem, a typical site visitor is generally less likely to be interested in your offering (even if it’s highly relevant). Competitiveness – For these reasons it’s often the case that search traffic is more expensive on a cost-per-click basis, and you’ll want to manage your bids differently for that traffic versus content network traffic.
Targeting options – While for searchers keyword targeting can be highly specific and is far and away the most important lever in terms of how you bid for traffic and analyze results, on the display network keywords are less precise (you aren’t bidding based on a specific search, but rather a site or content on a page) and the actual sites you’re targeting (or placements) are at least equally.
fact in most cases this is suboptimal. When “Let me choose…” is selected, the network settings are an opportunity to split out search ads and display ads. Search ads and display ads typically have very different: Levels of intent on the part of the visitor – A searcher is looking for something specific, and you can target that intent, while a visitor to a site is looking to consume the site’s Whatsapp Mobile Number List content, typically. Threshold for interruption on the part of the visitor – While a searcher is actively looking for an answer to their question or problem, a typical site visitor is generally less likely to be interested in your offering (even if it’s highly relevant). Competitiveness – For these reasons it’s often the case that search traffic is more expensive on a cost-per-click basis, and you’ll want to manage your bids differently for that traffic versus content network traffic.
Targeting options – While for searchers keyword targeting can be highly specific and is far and away the most important lever in terms of how you bid for traffic and analyze results, on the display network keywords are less precise (you aren’t bidding based on a specific search, but rather a site or content on a page) and the actual sites you’re targeting (or placements) are at least equally.