Talks To The Company's Smart
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Post by Talks To The Company's Smart on Dec 13, 2023 8:04:21 GMT
Spending on consumer products, according to the conclusions of the latest Worldpanel Distribution report carried out by Kantar for the whole of Spain. The figure represents a slight increase compared to 2012. In this sense, if Día was characterized from its beginnings by the predominance of its private label as a way of guaranteeing quality at low prices, El Corte Inglés has recently introduced. This type of product. Thus, before the 20% decrease in prices of some 5,000 references carried out in 2012 by the company, the company had introduced its own brand, Aliada, in its establishments, a private Country Email List label insignia for both the food and beverage sectors. of aesthetics. Along with the location of their establishments or the competition policy in the sector, Día and El Corte Inglés also differ. In the business formats implemented by each of them. If the first of the companies launched the franchise model in 1989, the second has not yet implemented this possibility. Specifically, in the case of Día, collaboration with franchisees tries, according to experts, to provide a more personalized service to the customer, who can even meet the owner of the store where he buys.
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